Written Defense
[FILL IN — Written defense, Part 1. Describe the brand concept, the client or brief, and your strategic approach. What problem were you solving? What made this identity system the right answer?]
[FILL IN — Continue the defense. Discuss specific design decisions: typeface choice, color rationale, logo construction, grid system, etc.]
[FILL IN — Part 2. Talk about the deliverables: how the system extends across applications (poster, pole banner, ticket, stationery). What unifies everything? What makes it feel like one cohesive brand?]
Project completed as part of coursework at Cal State Long Beach.
Flats
Moodboard
Mockups
