Written Defense
[FILL IN — Describe the TARTZ brand and the brief. This is a flavor extension — what new flavors did you design? What was the design challenge?]
[FILL IN — Discuss your visual approach: how did you differentiate each flavor variant while maintaining a cohesive system? Color, illustration, typography?]
[FILL IN — Talk about the label construction: dielines, print specifications, finishes (matte, gloss, emboss, foil). How does the label work on the physical bottle?]
Flavor extension series for TARTZ Vodka. Completed at Cal State Long Beach.
Flats
Tarts
[FILL IN — ~30 word design defense for the Tarts flavor label.]
Loopy
[FILL IN — ~30 word design defense for the Loopy flavor label.]
Bubbles
[FILL IN — ~30 word design defense for the Bubbles flavor label.]
Moodboard
Mockups & Applications
Full Flavor Series
[FILL IN — Describe the complete series together. How do the labels read as a family on shelf? What's the unifying visual logic?]
Print Detail
[FILL IN — Zoom in on a specific label. Describe the typography, finish, and material choices that bring the design to life at print scale.]